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The Brief

Todd Cherches came to me just as his new book was about to be published, in desperate need of replacing his very outdated website. He wanted to showcase his services as an executive coach, but also uplevel his personal brand as he embarked on taking his business and career in a new direction and ambitious next level – as an author and speaker.

One unique challenge we faced was not being able to do a new photoshoot because we were working at the beginning of the pandemic.

In order to build his email list, we also wanted to create special web pages Todd could direct podcast and webinar listeners to – pages also needed a way to invite people to join his email list when appearing on podcasts and webinars. Armed with web pages created specifically for podcast appearances, Todd could send listeners to pages to subscribe to his newsletter. to capture email addresses, We created  to build his email list by creating a page with a chapter of his book. He uses this when appearing on podcasts, sharing on LinkedIn, etc.

The Results

Together, we created a website that positioned Todd as an author and speaker – beyond his work as a leadership and executive coach.

After working together, Todd felt confident in presenting himself to the world for his book launch and for speaking engagements. He began booking webinars, podcasts, and seminars and was invited to be a member of Marshall Goldsmith’s “MG 100 Coaches”.